What do identity designers do?

Identity designers set the direction for the visual elements that make up your brand—your logo, color palette, typography, stationery, website, and future collateral. These should be unique to your company and help illustrate your brand. An identity designer isn’t going to make the conveyor belt in your plant run faster or tell you which employees to hire. But we can influence the public’s perception of you by creating an appropriate look and feel.

Benefits of hiring an identity designer for your small business

Maybe you’re a small business starting from scratch. Or maybe you’ve been growing for a little while, and you’re wondering whether you should update your existing brand identity. Is it worth investing in better design?

For businesses that get all their customers from neighborhood referrals—and they’re satisfied with that—it’s probably not worth it. Think of plumbers, mechanics, or dentists. As long as their service is excellent, nobody minds if their visuals are less than stellar. But if you’re in an industry where aesthetics can increase your visibility or revenue (think food and beverage, hospitality, fashion, arts, financial services, health and wellness, etc.), you can benefit from hiring an identity designer. Great design can help you:

BE MEMORABLE
Strong identity design sticks in customers’ minds. After seeing it a couple times, it becomes instantly recognizable as yours, and familiar is comforting.

CREATE DESIRE
Customers are drawn to attractiveness and a company who clearly gets them.

LOOK ESTABLISHED
Even if you’re new, there’s no need to look like you launched yesterday with a clip art logo hastily printed on perforated cards from your office inkjet.

LOOK BIGGER
Elegantly designed materials and lovely printing convey that you’re prospering. Customers want to work with successful companies.

IDENTITY SERVICES INCLUDE

Name Generation
Logo Development
Brand Positioning
Brand Development and Management
Style Guidelines

Give your collateral a fresh new look.

Let our expert team design your marketing materials! An impressive marketing package goes beyond a great-looking folder or brochure; it also contains accessories that are designed to complement one another. That includes the folder's contents—brochures, flyers, rack cards, postcards, sell sheets and more—as well as portfolio envelopes that allow your folder to be mailed or packaged with other items.

Our graphic artists use their decades of combined experience to create beautiful folder accessory designs, bringing balance and harmony to your corporate marketing collateral. They can also recreate or enhance an existing design.

Let our team create you something fresh and exciting!

 SERVICES INCLUDE

Brochures
Point-of-Sale
Catalogs
Event Graphics
Direct Mail
Signage
Sales Materials
Advertising
Annual Reports
Promotional Items